Google
Indeed, in addition to Facebook, Google outside the biggest enemy is its own ─ ─ especially financial expenditure. Over the past few years, Google raises several internal project, also acquired a many companies. MS office 2010 has a very simple way to install.
So far, the shareholders not look Google’s spending strategy, because it is still plenty of earnings. But the search advertising will not always be strong profit source, when investors will hope Google to make more responsible decision-making.
But this may not happen, because Google shareholding structure, the relation between the voting shareholder is the internal a few people, therefore, can require the company to use the money more disciplined the task, she fell on CEO body.
Shinal think, Google early several acquisitions goal is pretty good. Such as spent $3.1 billion for the company, DoubleClick in advertising network established a leadership position. 2003, with the purchase of Applied Semantics for it is a strategic, because at that time it was paid search company Overture, and later the important dealers Overture is yahoo takeover. But Google in recent years the acquisition of the standard seems to be getting loose, such as spending 1 billion dollars to buy, buy the YouTube is to think about how to make it to profit. Do you like Office 2010 key ?
Microsoft and nokia alliance
Although Microsoft itself to the Google is not too much of a threat, but Microsoft and nokia’s cooperation, may become Google mobile phone operating system Andriod of a challenge.
Although nokia smartphone system in the American market has Symbian OS outside the mainstream, but its mobile phone sales still for global coronal. According to research firm Strategy Analytics data, 2010 nokia share of global delivery by 34%.
In the short term, nokia failed to launch and Andriod, iPhone unmatched products, which this year in the us city of rate worse. But in the long term, Microsoft huge mobile phone system and the beautiful in design team nokia mobile phones is easy to use, experience is the most favorable factors. Although now market eyes were focused on a wide variety of mobile phone subsidiary application, but most people buy a mobile phone is to call, not play program.
Shinal think, if nokia to Windows Phone products in the market of the steady and high market share of rate, plus it on robust sales of the overseas, to Google Andriod is, as a threat. Office 2010 download is a great assistant for your daily life.
Western governments
For Google’s privacy policy and it in the network advertising market is the only big, Europe and the situation of the government actually quite a note. The federal trade commission said earlier this month, will consider survey of Google search mechanism. And for antitrust and privacy of network more strict requirements of the European governments, have asked Google change its data collection system.
Shinal points out, the future Google in data collection and present the search results, competitors may be in Europe and the United States is more restrictions; And these restrictions will form the company in Internet advertising market resistance.